Montag, 14. August 2017

What is this Influencer Business?

Dear All

First of all, happy Monday! I hope you enjoyed your weekend to the fullest. I had a very special Saturday, attending a wonderful influencer event by Katrin Roth, founder of sonrisa and Move it. A bunch of swiss influencers came together, listening to a speech by Anne Höwler, PR Pro at Cover PR Germany and learning lots about the influencer business. The event title says it all - everything is in motion. And at this point it is super helpful to sit together, share thoughts and strategies and most important - listen to the pioneers and learn how they experience the development this field is going through. There are brands who haven't been active in influencer marketing from scratch on and are still developing their strategies. And there are a lot of existing traditional marketing strategies who have to be reformed and to be customized for each brand and influencer.
The most beautiful thing is, that now is the time, all of this will be formed and executed. So I am excited to be part of this and to witness the happening on both sides. In my role as a PR for a brand and as a blogger with over five years in the "influencer" business.
Let's see where this all leads us to. And most important, never forget the passion that fueled you once to start all this. Even if there are so many bloggers out there, that you can think there is no sense of keeping it up, I have to point out how amazing it is, that every single one of us gets a platform where we can express our personal creativity. And in best case attract brands for creative collaborations. And at this stage - as always - time will tell. But I am convinced the most important thing is to openly discuss goals and needs of brand and influencer and always try to find a individual way of working. There is no clear strategy who fits every influencer. As everyone has other goals and needs it is necessary for both sides to invest time in the beginning to see what can be created together and time will tell if it was an experience or ends up as an amazing longterm collaboration.
I am happy to have started early with blogging, just because it taught me so many things. You can do your own case studies and find business solutions without any risk. And you get to know so many brands in a way more personal way than it has ever been possible as a client but only as an intern or employee. Start creating and exploring and try to discover what the world needs now. Right now we are all experimenting as our own AD's trying to present products to customers in the most creative and appealing way. And in the end it is way more than offered goodies and money. Everyone dreams of making a business out of what they love doing. Blogging is for me one of those things - with a lot of effort and dedication you will come to a point where you get rewarded for your work. This doesn't have to be necessarily visible in the amount of followers you gained. But way more in the expertise you were able to develop and in the projects you get involved step by step.
I am curious to see how this is going to progress and which role will influencers take over in the marketing world. What are your thoughts about this? 

And - as I want to stay true to where I started I am sharing a typical style inspriation post with you. I love casual weekends, dressing in sportswear and lounging around but always ready when there is something going on. This is why I am very much in love with the adidas original collections. To work with brands I truly like is something I am very grateful for. 

Pictures are made by my lovely mamma - who learned a lot about photography during my blogger years. Another positive part of blogging, you start at a point with your friends and family and you can grow together.

Cheesy I know. But all these stories about influencers made me think a lot, and I wanted to express what it all means to me.

Shoes, Shirt, Sweater, Pants: Adidas
Sunglasses: Wonderland Stateline


  1. Love so so much this outfit!! Specially those glasses!

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